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For the IAA Frankfurt 2019, Audi’s exhibition space was designed to pull visitors into a vision of sustainable, electric mobility. Through a seamless blend of media and architecture, the stand became an immersive journey—showcasing Audi’s e-tron technology in a way that felt both informative and emotional. Visitors didn’t just see the future of mobility—they stepped into it.
→ In this project, I worked on:
• Communication design & architectural elements, shaping the spatial experience
• The “Schaufenster” design, creating a striking first impression from the outside
• The design of a digital AR layer, adding an interactive dimension to the space
Creative lead: Mutabor
Architecture: Schmidhuber
David Dannwolf
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